Quaker beverages is axing a substantial number of staff from its troubled new age soft drink snapple and changing the brand's uk distribution the company is making four sales staff and four administrative staff redundant as a result of the new system the uk team for snapple is small and. Additionally, quaker did not have the proper marketing techniques or funding to successfully promote gatorade and snapple top competition, such as coca-‐cola, was spending triple what quaker could afford on marketing (bruner 235. Second, snapple's proximity to new york city proved to be beneficial for marketing its products exposure to the media and celebrities helped the local company gain national attention third, outsourcing the production and product development and built a network of distributors across new york.
Quaker oats case study - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free of snapple, quaker held a high debt to total. Snapple rolls out new flavors of juices and teas with regularity but what the struggling quaker oats co brand needs now is a new flavor of advertising wendy is holding [snapple] back, said. Quaker's independence, however, would be checkmated by ill-advised acquisitions, first in pet food and then with snapple, bought for $17 billion and sold 27 months later for $300 million.
Even quaker's advertising and communications strategy for snapple revealed some very obvious and profound differences between the mars-like quaker and the venus-like snapple for quaker, customers were targeted and marketing activities took on a warlike image. Rejuvenating snapple's marketing many of triarc‟s marketing efforts aimed to recapture the feel snapple had before it was purchased by quaker (ie, using off-the-wall marketing techniques such as nationwide contests and unusual bottle labeling. The mistakes quaker made in marketing, assimilating two corporate cultures, and in incorporating snapple's independent distribution forced the company to sell its struggling snapple brand after just 27 months - ultimately selling snapple to triarc for $300 million.
Quaker had achieved phenomenal success with gatorade, which it bought for a pittance in the early '80s, and it tried giving snapple the same slick, mainstream marketing treatment. Quaker looking for new ventures to strengthen their position in producing/marketing beverage substitutions for soft drinks found acquiring the snapple brand to be their answer we will write a custom essay sample on quaker oats- gatorade/snapple specifically for you. Closing one of the worst flops in corporate-merger history, quaker oats co agreed thursday to sell snapple beverage corp to triarc cos for $300 million, only 27 months after quaker spent $17 quaker-snapple: $14 billion is down the drain - latimes. It's tempting to say that triarc's executives understood and embodied the quirky spirit of the snapple brand in a way that quaker's marketing team never did, and triarc's executives aren.
Quaker oats agreed to sell its snapple juice and iced-tea business to triarc for $300 million, a fraction of the $17 billion quaker paid for snapple in 1994 quaker will take a pretax charge of. Quaker, by all assessments, grossly overpaid for the company the quirky voice of snapple was suddenly lost in quaker's new marketing efforts and quaker had a very hard time translating snapple. Snapple had a very different culture than quaker, which would make integration difficult mistakes quaker made after acquiring snapple did not develop an appropriate channel strategy for snapple: snapple with a premium niche brand, which made the transition to being widely distributed in grocery/mass stores difficult. Quaker's failure to understand snapple as a brand from its demographics to its big idea is a cautionary tale of branding and a lesson that when conducting a rebrand any good marketing agency.
Value creation in mergers and marketing and business strategies for the combined entity, and the effective failure of the quaker-snapple deal this was primarily. It had been less than four short yearssince snapple's original owners had sold the company to quaker during whichtime the value of the company decreased so much that quaker made the decisionto sell it while it still could. Quaker oats had enjoyed an explosion of support for its gatorade sports drink brand and believed it could apply some of those same strategies to snapple bottles got bigger, from the standard 16.